There are many reasons that broken internal links can end up on your website. Lost website traffic: If search engines can’t crawl your website properly due to broken links, you could lose out on valuable traffic.If you have a lot of broken internal links, it can negatively impact your website’s SEO. Negatively Affected SEO: Internal links help search engines understand the structure of your website.This can cause them to leave your website and look for the information they need elsewhere. Frustrated visitors: If a user clicks on a broken link, they’ll go to a 404 error page.The link is pointing to the wrong page.īroken internal links can have several negative consequences for your website, including:.The page has been moved and the link wasn’t updated.What Are Broken Internal Links?Ī broken internal link is a link that points to a page on your website that doesn’t exist. So if you’re not paying attention to your website’s internal links, you could be missing out on valuable search engine traffic. In addition, Google has said that internal link structure is a critical ranking factor. They also help users navigate your website and find the information they’re looking for. Internal links are an important part of SEO because they help search engines understand the structure of your website. Broken Internal Links Are A Headache But Are Often A Neglected SEO Task How Do Broken Links Negatively Affect Your SEO? It will take some time, but it will be worth it in the long run for both your users and your website. There are ways that you can easily find and fix these broken links yourself. They can also hurt your website’s search engine optimization (SEO).īut don’t worry. If you manage a website, it’s important to check for broken internal links regularly.īroken internal links can frustrate visitors and cause them to leave your site.
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